“Now, two years later, the strategy that Caroline suggested has proven to be a great success. In Google searches, my website is on top in many important keyword categories, which has lead to a lot of new business from around the world.”
“As both an advertising Art Director and an Adobe Certified Training Provider, I had some unique problems that my website had to solve. First, Caroline suggested that I combine my freelance portfolio website together with my training website.
I was not sure if this was a good idea until I did a little research. I called a number of my training clients and discovered that nearly every one of them took the time to look at my portfolio site, before deciding to call me for a training project. And one of my largest freelance accounts is a company for which I had trained artists on numerous occasions.
Caroline was right. We combined both parts of my business into one website.
The next problem was how could I get prospective clients to come to my website.
As an Adobe Certified Instructor, I record a lot of video tutorials. So we decided to make my site a video blog, where I would keep adding new content to make sure prospective clients keep coming back for more. With each new video tutorial added, I would announce the new content on LinkedIn.
Now, two years later, the strategy that Caroline suggested has proven to be a great success. In Google searches, my website is on top in many important keyword categories, which has lead to a lot of new business from around the world.
And that’s what Caroline is all about. Design for growing companies.”