Healthcare Fund Branding & Design

AlephPoint Capital

Branding, logo design, stationery, style guide, pitchbook and tearsheet design for a healthcare investment fund in New York.

Services

Branding, Logo Design & Style Guide
Business Card & Stationery Design
Pitchbook & Tearsheet Design

Logomark Symbolism

The logo design features a mark formed by an abstracted letter aleph, from the Hebrew alphabet. The circular form speaks to continuous innovation. The center point symbolizes being at the center of information, being a leader in the field, and the company’s unique approach to healthcare investing. The negative space is shown through four fields of color, with the segments representing AlephPoint’s core values of individual thought, intellectual growth, advancement and high standards.

Color Palette

The mark features a palette of blues and greens; blue to symbolize the stability of the company, and green to symbolize innovation and growth.

Typeface

The serif typeface gives a traditional counterpoint to the modern aesthetic of the streamlined mark. “Capital” is set in italics to reference movement and growth.